OUR STORY
3T –
Time to Time
Established in 2020, Muscat, Oman — Every watch, a step in your story.
About the company
3T – Time to Time is Muscat’s home for genuine, stylish branded watches.
Established in 2020, 3T began with a simple idea: that everyone deserves access to a genuine, well-made watch — not just a select few. What started as a small venture in Muscat has grown into a trusted name across Oman, known for carrying real, authorized watches from the brands people actually want.
The People Behind 3T
Aamir Ali Merchant founded 3T in 2020 with a simple goal — bring genuine, well-made watches to Muscat at prices people can actually afford. From a small beginning, 3T has grown into a name customers trust, built one honest sale at a time.
3T is proud to be supported by Hood Al Hoqani, whose partnership has helped bring this vision to life. A trusted partner since day one.
Meet the Team
Behind every 3T watch is a small, dedicated team handling everything that keeps the business running — from sales and the physical showroom, to managing our online store and the tech behind it, to staying active on social media and answering your questions directly on WhatsApp.
We’re based in Muscat, and no matter which part of 3T you’re interacting with, you’re talking to people who genuinely care about getting it right. Whether you’re picking out a gift or finding a watch for yourself, we’re here to help.
5 Years of 3T
From One Small Store to Five Years of Trust
What began as a small watch shop in Muscat has grown into a name people rely on — five years of genuine watches, honest service, and customers who keep coming back.
A Milestone Worth Celebrating
In 2026, we marked five years with the opening of our new showroom — a space built to match the trust you’ve placed in us since day one. Thank you for being part of the journey.
Our Brand Partners
Every brand. Every watch. 100% authentic.
